About Us
We import and sell direct, assemble in Malaysia, and service what we sell. That is the whole business model, and it is why the prices look like they do.
No dealer margin, no middle man
The reason the prices look like they do is not that the bikes are cheap to build. It is that nobody between us and you is taking a cut.
We import and sell, and that is it
A conventional e-bike reaches you through an importer, a distributor and a shop, each of which needs a margin to survive. We do all three jobs, so there is one margin instead of three. The same price applies whether you buy one bike or twenty — we do not run a trade list, because a fleet operator paying less than a commuter is just the commuter subsidising the fleet.
We keep the parts we sell
Selling direct only works if you also service direct, otherwise a warranty claim becomes an argument between three companies. Our workshops are staffed by our own people and stock our own parts. It is the expensive half of the model and the reason we open a new city slowly — a workshop has to exist before the bikes go on sale there, not after.
Seven years, slowly
Started importing
Two people and a rented unit in Petaling Jaya, bringing in frames from a contract builder and fitting drivetrains ourselves.
First own frame
The City frame, designed around a battery that comes out and a sealed motor. Everything since shares its drivetrain.
Workshops, not dealers
We stopped signing dealers and started opening our own workshops. Slower to grow, but we control what happens after the sale.
Six models, six countries
Twelve workshops, three frame families, and a parts list short enough that all of them stock all of it.
2019
Founded
12
Workshops we own
6
Countries
38
People
